The second I saw the canister for Elma Chips Stax, I said, oh, those are Lays Stax. The packaging is identical aside from the difference in the brand name and the language on the canister. We popped open the can and decided to see if Lays…er…Elma’s attempt at taking down Pringles crisps was a worthwhile endeavor.
Although these chips were purchased in Italy, a quick look at the package informed us that they were actually manufactured on the other side of the world in Mexico.Elma Stax crisps come in a bright yellow can reminiscent of original Lays. In similar fashion to Lays, the description is also simple and states “A base de batata.”
Unlike standard Lays however, these chips are as thick as a brick. The thickness of the Elma Stax gives them a hearty crunch, however, their flavor was pretty lacking. The chips are not greasy which was good and they themselves had a flavor similar to potato skins or “Tato Skins” which I used to enjoy as a kid so they definitely get throwback points.
We will have to compare this Italian chip to the American Lay’s Stax in the future to see if there are any differences, although the fact that these chips were actually made south of the border makes me skeptical.
If you are looking for an easy to carry, mild snack and happen to be in Italy (or Mexico, and even in the US), then you may want to pick one up. If you are looking for something a bit different or unique to Italy however, I’d say these aren’t going to be the best choice.
Tags: elma chips, lay's, potato-y, thick
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